BuzRub Shopify Store Redesign

Unrestrained Commerce redesigned BuzRub Seasoning's Shopify store on the Taste theme, turning a simple storefront into a conversion-focused, brand-forward experience with a bold purple hero, lifestyle food photography, and clear calls to action. Over the last year (all channels, per Shopify admin), sessions rose 45%, total sales rose 167%, orders rose 108%, and conversion rate rose 70% to 3.63%.

Client / brand

BuzRub is a family-owned seasoning brand from New England. The rub started as a recipe for family meals, and the formula has stayed essentially the same since around 2000.

• Track record: more than 10,000 bottles sold across New England over about 20 years.
• Products: Original BuzRub (sweet and spicy, about 3 out of 5 heat) and Al's Mild Blend (same recipe without cayenne, about 1 out of 5). A Combo Pack bundles both.
• Contact: Ben Baltimore
• Store: buzrub.com

Challenge

The original store was a basic Shopify setup that undersold the brand: charcoal header, small product photo beside a quote from Buz, and three gray Shop Now buttons on a plain cream background. The signature purple lived only on the bottle label. Goals: tell the family story, make Original vs Al's Mild clear, give an easy path to purchase including the Combo Pack, and put brand color and food photography up front.

Approach / what we built

We rebuilt the store on Shopify's Taste theme around how people shop for a seasoning.

• Conversion-focused homepage hero in deep brand purple with lifestyle food photography, Hey Flavor Hunter copy, and a single yellow SHOP NOW button.
• Brand purple throughout the header, navigation, and hero.
• Mobile-first layout stacking food photography above the headline and CTA.
• Clear product pages with flavor copy, ingredients, Add to cart, Shop Pay, and Combo Pack cross-sells.

Before / after

Homepage, desktop

Before (desktop home): charcoal header, small product photo beside a quote from Buz, and three gray Shop Now buttons on a plain cream background.

After (desktop home): Taste theme redesign with a deep purple hero, lifestyle food photography featuring the Original Blend, Hey Flavor Hunter headline, and a single yellow SHOP NOW call to action.

Homepage, mobile

After (mobile home): the same purple redesign stacked for phones, with the product and food photography above the Flavor Hunter headline.

Product page

Product page (Original BuzRub): flavor description, ingredients, $6.99 price, Add to cart with Shop Pay, and a You may also like cross-sell for Al's Mild Blend and the discounted Combo Pack.

Results

The redesigned BuzRub store is live and selling online. Shopify admin reports the following for Last year · All channels, with percent change compared with the previous period:

• Sessions: 743 (+45%)
• Total sales: $828 (+167%)
• Orders: 27 (+108%)
• Conversion rate: 3.63% (+70%)

More visitors, and a much larger share of them buying: orders more than doubled (+108%) and total sales grew 167%, while traffic grew 45%.

Stack / deliverables

• Platform: Shopify
• Theme: Taste (customized for conversion)
• Deliverables: conversion-focused homepage redesign, brand color system, product page setup with cross-sells, mobile layout, and supporting store assets
• Engagement: fixed-scope project for Shopify website development and marketing services

Work with us

Have a product people already love? Unrestrained Commerce, founded by Nick Perry, builds Shopify stores that turn that love into online sales.